The Beast from the East: A thoroughly modern surge

For Crawford & Company, planning and preparation for surge events is a year-round priority.  These events are ‘the moment of truth’ for our clients and their customers and we take our mission very seriously; to restore and enhance lives, businesses and communities.

The ‘Beast from the East’ brought bitterly cold, Siberian air to the UK recently, with temperatures as low as -9°C.  Record snowfall was observed across much of the country, forcing many businesses, including Insurers and Brokers to batten down the hatches and close for several days.

When temperatures began to rise, thousands of homeowners and businesses discovered that water pipes had frozen and burst causing major damage to property.

Although the cold snap had been forecast for a number of weeks, the severity of the weather left many emergency helplines struggling to cope, with record call volumes across the weekend.  Plumbing repair services were forced to put out ‘do it yourself’ video instructions for non-priority customers who simply could not be reached in a reasonable time.

Long gone are the days of the strongly worded complaint letter in the weeks that follow.  During this weather event, many customers took to social media to vent their frustration.  At one point on Saturday, the phrase ‘burst pipe’ was trending on Twitter.

So what does the changing nature of these events mean for the industry?  Well, social challenges require social solutions.  WeGoLook®, the gig economy inspection platform powered by Crawford®, is all about people.  This unique network of ‘Lookers®’ provides total UK coverage and flexibility when it comes to inspecting damage.

WeGoLook offers insurers a facility to dispatch a Looker and within 24 hours receive independently-gathered photographic and video content together with a claim reserve determined by an adjuster.  This empowers claims teams to make decisions quickly and allows carriers to gain accurate reserves in timeframes not possible in any previous surge event.

But it’s not all about technology.  It is times like this when loss adjusters are most needed and the first inspection is only part of the solution.  Crawford adjusters battled severe weather conditions, road closures and delays to reach customers as quickly as possible and worked through the weekend to ensure urgent claims could be progressed and decisions made.  You can see some of their efforts by following #NotAtNAGS on Twitter or visiting our Tagboard – https://tagboard.com/notatNAGS/412966.

Contractor Connection® teams have already begun the process of mitigating damage and repairing homes and commercial buildings.

For Crawford & Company, planning and preparation for surge events is a year-round priority.  These events are ‘the moment of truth’ for our clients and their customers and we take our mission very seriously; to restore and enhance lives, businesses and communities.

 

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