‘Always on’ culture putting drivers at risk, says Broadspire Road Risk team

Broadspire is playing its part in raising awareness about the dangers of driving too fast during UK Road Safety Week from 20-26 November

Broadspire® UK’s road risk team is continuing its efforts to help fleet motor clients reduce their accident exposure and is backing a national safety awareness campaign.

With speeding in the UK still a major problem leading to needless collisions, Andrew Drewary, road risk manager for Broadspire UK has announced Broadspire’s backing for Brake Road Safety Week, which takes place from 20-26 November.

Andrew says the ‘always on the go’ nature of UK business is making our roads a more dangerous place.

“Society is creating a culture of wanting everything ‘now!’ with fewer of us willing to wait for orders and deliveries. The knock effect of this is that delivery drivers are potentially put in a position of having to speed to meet delivery slots and targets.”

Andrew adds how Broadspire is hoping to play its part in raising awareness about the dangers of driving too fast. “Broadspire fully supports this fantastic initiative.”

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Stay on target: delivery drivers are potentially put in a position of having to speed to meet delivery slots 

“Fleet managers are aware that however well they support their own fleet, collisions will inevitably occur. Our belief is that every collision, incident or near miss should where possible, be investigated and analysed. We are doing this by deploying the latest data analytics and first-hand knowledge to provide a complete solution for the logistics and transport industry.”

 

The latest facts on speeding in the UK

Breaking the speed limit or travelling too fast for conditions is recorded by police at crash scenes as a contributory factor in one in four (23%) fatal crashes in Great Britain [1].

Drivers with one speeding violation annually are twice as likely to crash as those with none [2].

A recent Brake survey found that four in ten (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones [3].

To find out more and how to support Brake Road Safety Week 2017 please see the following link http://www.roadsafetyweek.org.uk/

[1] Reported Road Casualties Great Britain 2015, Reported Road Casualties Great Britain: Annual Report 2016, Department for Transport, 2016, table RAS50008

[2] Crash involvement of motor vehicles in relationship to the number and severity of traffic offenses, SWOV, 2013

[3] Report on safe driving: speed, Brake, 2016

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