This week, 2-6 October, is National Customer Service Week; an opportunity to raise awareness of customer service and the vital role it plays in successful business practice and the growth of the UK economy.
Across the UK, Crawford offices are involved in activities to observe this annual event. For instance, Broadspire® has launched its ‘Be the Business’ workshops to find ways of improving performance from the perspective of those delivering service every day.
Meanwhile, Crawford’s UK Property and Contractor Connection® teams are deploying different customer service themes across the week based on the framework issued for NCSW by Institute of Customer Services.
Clive Nicholls, CEO UK & Ireland, Crawford & Company said: “One of our core values is ‘Customer First’ so this is a great opportunity to demonstrate our commitment to that value. We’re making sure the people on our teams who really walk the walk are given the recognition they deserve while putting them up as examples for our colleagues to follow.”
A study by the Institute of Customer Services made some interesting findings in their top 20 key customer priorities. Employee competence, attitude, helpfulness and doing what they said they would, all rated higher than product reliability and price.
“This demonstrates how it isn’t just what you do but how you do it that influences how a customer feels about your business,” adds Clive.