Insurance United Against Dementia raises thousands at London charity event

Crawford’s leadership is playing a key role in fundraising efforts for Insurance United Against Dementia (IUAD). The campaign formally launched in February 2017 with the support of the Alzheimer’s Society.

The great and good of London’s insurance and claims sectors took to the golfing green this week, raising approximately £5,500 for the fight against dementia.

Led by Crawford’s Chief Client Officer for International Operations Benedict Burke, players from across the industry joined in an event unique to the insurance sector, which has publicly pledged to fight this condition by raising up to £10m for a specialist Alzheimer’s research institute.

Insurance United Against Dementia (IUAD) formally launched in February 2017 with the support of the Alzheimer’s Society – the charity’s first industry specific action group tasked with raising funds for the University College London Dementia Research Institute, a new hub for clinical research into various forms of the disease.

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Benedict Burke: “It is in the interest of business to find a cure for dementia”

Benedict Burke, said: “Over and above the motivation of creating energy for a great cause there are also empirical facts to consider. The return on investment argument is a strong one, when you think about the cost of dementia to UK businesses.

“There is a collective business reason given the hard numbers involved and that should not be underestimated. It is in the interest of business to find a cure and to fund better care research and provision. There is a dual rationale to this. And that is important.”

The event itself took place at The Addington Club with the support of many Crawford clients, colleagues and suppliers who generously donated prizes for the winning competitors.

“I’d like to personally thank PAC Graphics, Belfor, CCS Media, Disaster Care Platinum, Revival Company, Brook Street, Olive, Eden Springs and ISS who so kindly provide some excellent prizes and gifts for the event,” added Benedict. “The competition was a great success and hopefully this will be one of many such examples of IUAD’s work to raise funds for this urgent cause.”

  • Dementia and Alzheimer’s related deaths jumped by a fifth in 2015 meaning it overtook heart disease.
  • It is fitting that one of the oldest industries should lead the way in helping to find a common cause to tackle the greatest killer disease.
  • It is in the interest of business to find a cure and to fund better care research and provision.

You can view photographs of the event here and to make a donation please visit Crawford United Against Dementia

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