Get to Know Our Leaders: Danielle Lisenbey, Broadspire®’s inspiring CEO

Danielle Lisenbey 2013Danielle M. Lisenbey is the president and chief executive officer of Broadspire®, a Crawford Company. As head of this leading third party administrator, her goal is for Broadspire to be the number one choice for companies seeking claim and medical management services to help increase their employee productivity and contain costs.

From her engineering background, Danielle learned the benefits of combining a “process way of thinking” with interpersonal strengths to achieve a superior result. During early career choices, she partnered architectural design, structural engineering and employee dynamics with sales, marketing, and budgetary concerns that ensured quality outcomes for her employers. Danielle’s broad qualifications, collective skills and the robust knowledge attained from more than 20 years of industry experience have equipped her to overcome each progressive challenge she encounters.

As CEO of Broadspire, Danielle believes that a team approach, bringing people together and guiding everyone’s work toward a common goal, is the greatest trait of a strong, successful leader. “We are part of a strong enterprise in Crawford & Company, whose broad array of services and expansive global footprint is unmatched in our industry. Working together, we present a united front which is a unique strength, and positions us for greatness.” Danielle maintains a competitive edge, retained from her school days as an athlete, and boasts that with Broadspire’s world-class service, innovative solutions and unparalleled quality, “there will be no stopping us.”

On the road to excellent performance Danielle knows you shouldn’t sacrifice integrity for achievement. She believes in always doing the right thing. Although tough when called for, she prides herself in being fair and demonstrating integrity in everything that she has done throughout her career.

Danielle’s work with Broadspire and its predecessor companies began in 1991 as an operations supervisor for the Medical Bill Review unit. She was named vice president of Medical Bill Review operations in 2007 and promoted to chief operating officer for Medical Services one year later. Immediately prior to her current CEO role, she was chief operating officer for Medical Services, responsible for the operation of all of Broadspire’s medical and case management services. In this position, she drove the continued development and delivery of products and services that have generated cost containment results typically 10 to 15 percent better than those produced by other TPAs and medical management companies. During her tenure as chief operating officer, many new service offerings were developed, including: the BOLD® Network, a unique, state-stratified, multi-tiered approach to a preferred provider organization (PPO) strategy; a durable medical equipment (DME) formulary that applies the cost management principles of a pharmacy formulary to medical equipment; and an innovative chronic pain management protocol, a multi-disciplinary approach to addressing the complex chronic pain conditions that drive the duration of workers compensation and disability claims.

Broadspire has also been implementing an innovative program for injured employees that helps them with their physical recovery while helping the community. Broadspire’s Worker On Loan program facilitates a smooth transitional duty assignment that can assist employees continue their recovery, shorten claim durations and enable them to return to their regular employment. Through the program, injured employees work at local nonprofit organizations in activities that are specifically designed to fit within their limitations, while employers continue to pay wages or workers compensation benefits.

In 2011, Broadspire’s case management services were recognized nationally with publisher Dorland Health’s Silver Crown award for innovative services to the mature case management market and the Platinum Award for overall case management services. Danielle was named a Workers Compensation Notable Person by the LexisNexis® Workers’ Compensation Law Community for 2010. Danielle holds a bachelor’s degree in industrial engineering and technology from Western Illinois University. She is a member of The Society of Manufacturing Engineers, and The National Association of Women Executives.

The team approach that Danielle champions at work is also maintained at home. Being actively involved in the lives of her husband and three children is a priority, and she balances volunteering with those organizations that are important to her, such as serving on the Development Committee of the Atlanta Humane Society. In her other personal time she is an avid reader.

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