Leadership Lessons: Danielle Lisenbey’s New Role as Broadspire CEO

1.  We want to tell our readers a little about you, maybe something that wouldn’t make it you’re your corporate bio.  Where are you from?  Where did you go to school?  What was your first job in the industry?  How did you get into the workers comp TPA business? 

I’m originally from South Dakota, but grew up in Illinois.  I went to college at Purdue University and Western Illinois University.  My first job was not in the industry as I’m an engineer by trade and started off working for a manufacturing company as a computer-aided design engineer.

I got in the TPA business when I interviewed for a supervisory position for a medical auditing firm in Florida that had just been acquired by Kemper Insurance.  The firm became Kemper National Services, and I’ve been in the industry through all our different ownerships and worked in various leadership roles throughout my 20 year tenure.

2.  You were recently named CEO of Broadspire.  What was your first priority upon assuming your new role?

The old saying “ensuring you have the right players on the bus.”  So putting the right leadership team in place to lead Broadspire towards its strategic objectives has been my first priority.

3.  What has been the most surprising part of your job as Chief Executive Officer? 

I’m not sure if anything has really come as a surprise other than there a lot of moving parts associated with the overall role and responsibility and it’s critical to ensure you are keeping an eye of each of them.

4.  Is there anything that the world at large would be surprised that you still do or still don’t do?  (For example, it’s always surprising when you read that a CEO still takes the subway to work or still doesn’t know how to schedule an appointment in Outlook.)

This is a tough question for me and I really couldn’t come up with one thing that I’m still doing or not doing that folks would find surprising.   Perhaps my staff would come up with something that they see me do or don’t do that I’m just not thinking of…LOL.

5.  Is there such a thing as a typical day for you?  Can you walk us through it?

Every day is different and usually depends on what is on my schedule.  If I’m traveling, the typical day usually comprises of meetings with client (carriers, brokers or employers) discussing our overall relationship and our strategic plan/future.  If I’m in the office in Atlanta, the day typically comprises of various meetings relative to reviewing/discussing our results, strategic/budget planning, solving and discussing issues whether with internal, with clients, or external business relationships.

6.  What is your favorite thing about what you do? 

I would say my favorite thing about what I do is being able to work each day with fantastic people at every level of the organization.  I truly believe we have the best folks in the business throughout Broadspire/Crawford and I enjoy working side by side with them each day.

7.  Anything else you’d like to add? 

Being with the organization for almost 20 years, I often reflect on the different challenges and successes we have had along the way.  Each year we’ve continued to evolve as an organization and gotten stronger and better along the way.  I believe we are positioned for substantial success with new and exciting opportunities available to get us there.  It is very exciting time to be a part of the organization.

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